The Business Management and Enterprise ATAR course gives students the opportunity to understand how vital business is to individuals and society, and how it impacts on many aspects of our lives. Business has a complex and dynamic organisational structure that requires a combination of skills, aptitude, creativity, initiative and enterprise to operate effectively.

In a constantly changing world, individuals, businesses and nations must adapt their position in an increasingly global economy and generate the wealth necessary to sustain economic growth. To do this, business requires people with strategic vision who are enterprising, innovative and creative. This course focuses on the development of these skills within the business cycle of the day-to-day running, and continuing viability and expansion, of a business. Exposure to a wide range of business activities, management strategies and an understanding of enterprise helps students to appreciate the significance of their role as both participants and consumers in the business world.

The Business Management and Enterprise ATAR course aims to prepare all students for a future where they will need to identify possibilities and create opportunities within a business environment. This course provides students with the ability to make sound and ethical business decisions based on critical thinking, in line with their own and societal values. The course equips students to proactively participate in the dynamic world of business, behave responsibly and demonstrate integrity in business activities.

Year 11 ATAR Course

Unit 1

In this unit, the focus is on marketing, and business success and prosperity. The unit explores what it takes to be successful and to build businesses beyond the initial start-up stage. Opportunities are identified and assessed, taking into account social considerations. These opportunities are communicated in a variety of ways, exploring challenging ideas and issues.

Unit 2

In this unit, the focus is on contexts related to building business, considering the challenges faced by businesses that are expanding. The unit explores business growth across a range of industry sectors and examines the factors that impact upon this growth with a particular emphasis on human resource management.

Assessments

Year 11 assessment will comprise marks from school examinations, in-class assessments, and marks from multiple research tasks coupled with in-class validations.

Year 12 ATAR Course

Unit 3

In this unit, the focus is on contexts related to strategic business in a globalised world. The unit explores and examines competitive moves and business approaches to achieve successful performance in the international arena. Differentiation and competitive advantage are covered, as well as the needs, pressures and opportunities that influence business strategies and decision-making. Financial management is emphasised in this unit.

Unit 4

In this unit, the focus is on contexts related to strategic business management and implementation, which may include business practices, competitive situations and work environments. Ultimately the focus is on developing sustainable business growth by converting planned strategies into action in order to achieve strategic objectives. This leads to an emphasis on operations management in this unit.

Assessments

Year 12 assessment is a combination of school-based assessment and the WACE examination. The school mark will comprise marks from school examinations, in-class assessments, and marks from research tasks coupled with in-class validations.

Courses